hosting server location Importance for your website’s SEO

Why does the hosting server location Importance for your website’s SEO?

Cloud computing has opened up uncommon roads of an online coordinated effort from whenever, anyplace on earth. In this world without outskirts, contemplations of the area of your server headquarter appear to be irrelevant and considerably strange. But still, Hosting server location is still relatable to SEO and significant for the client experience.

How does the location of your web server affect your website speed?

Hosting Server Location

At the point when a client loads or opens a site, Hosting Server Location is Important because it goes from the server center of its host to the client by means of a section of interconnected systems which is known as the web. In order to be on the client’s PC, the information is exchanged by means of the quickest, most-effective way of systems inside the web.

While many systems have begun utilizing fiber-optic cables that come with the capability of data transformation roughly at the speed of light (3 x 10^8 m/s). In the event that the information goes with that speed, for every 1000 kilometers crossed, the client may just experience 10 milliseconds defer which is unimportant in client experience.

Impact of Localized Web-Hosting on Speed

The Hosting server location straightforwardly influences the speed of your site. The closer your guests are to your site’s server farm, the quicker your site loads for them.

The time a server takes to input and output a request from a guest is known as its inactivity. In situations where the server is situated on an alternate landmass from the client, inactivity is known to increase and influence page load time unfavorably.



Some facts about website speed you must know:

  1. A recent study says that 40% of the website visitor bounce back or leave the site within 3 seconds if page loading is slow.
  2. According to Research by firefox, a short improvement of 2.2 seconds in page load speed will boost your conversion rate by 12-15%.
  3. Amazon has reportedly determined that that the 1-2 second delay in page loading could cost them a 1.6 billion $ in sales per year
  4. Google conducted an experiment that if they slow down its search results by only 1/4th of a second, Google could lose approx 8 million search queries for each day – which means they would serve million less online advertisements.
  5. An e-commerce website faces a dramatic 7% downfall of conversion rate if a 1-2 delay occurs in page loading time.

Hosting Server Location



Impact of Localized Web-Hosting on SEO          

In a Google Webmaster Help string, Google’s John Mueller said the hosting server location certainly influence and matter a bit.

“For pursuit, especially for geo-targeting, the server’s area assumes a little job, as a rule, it’s superfluous. In the event that you utilize a ccTLD or a gTLD together with Webmaster Tools, at that point we’ll chiefly utilize the geo-targeting from that point, paying little heed to where your server is found. You unquestionably don’t have to have your site in a particular geographic area — use what works best for you and give us that data through a ccTLD or Webmaster Tools.

Q: Is the server location important for Geo-targeting?

Hosting Server Location

Ans: If you can utilize one of different intends to set geo-focusing on (ccTLD or Webmaster Tools’ geo-focusing tools), you don’t have to stress over the server’s area. We do, notwithstanding, suggest ensuring that your site is facilitated such that will give your clients quick access to it (which is frequently done by selecting to host nearby your clients).”


Despite the fact that from Mueller’s answer to why does Hosting server location matters it shows up at first that server area doesn’t influence the SEO of the site straightforwardly. In any case, after perusing the last lines cautiously, he directly says that setting a web-hosting close to your clients gives them quicker access to your site. Also, as we realize that reaction time is a vital factor for SEO, we can securely deduce that restricted facilitating of your server straightforwardly impacts SEO.

Google considers page load speed of a site to be of central significance for web index rankings as a quicker burden time of a site guarantees better client experience. In this way, IP geolocation and server area are essential contemplations for a site to improve its chances of positioning on SERP.

Summing Up

  1. Your website speed is directly proportional (dependent) on the physical location of your website’s server.
  2. The loading speed of the website leaves a direct impact on your position in search engine results
  3. By local hosting, you can receive and send payments in your currency without any problems
  4. Every time an Indian client opens your site they will confront significantly less lagging and have a very low delay rate if your server is situated on Indian sub-continent.

we expect these articles helped you decide Why hosting server location matters in website SEO.

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  • Akash Bhardwaj

    information is good i will keep in my mind now about server location