In today’s digital and social media marketing, email has long been known as the medium that generates most of the ROI. In fact, emails are becoming overcrowded now a day. The average professional gets about 100-200 emails per day and the CTR of a typical email marketing has come to just 2-5%.
Those organisation and businesses which comes under mid-section or large-scale categories applying Chatbots technology to serve these customers in a better way by assisting them in different sectors. In this editorial, we are mainly focusing on Artificial Intelligence based technology growth.
How profitability of businesses can be gained. Let’s have a look…
Key drivers of chatbot growth
The crucial factors for chatbot are highlighted below:
- • Increasing websites and mobile apps to sell products in large audience.
- • Engaging high-intelligent consumers to develop on demand.
- • Innovations in machine learning, artificial intelligence technologies.
- • Increasing adoption of service activities for customers.
Benefits the chatbots provide to businesses
Let’s take a closer look at few chatbots benefits they provide to businesses. Below you can read about it:
1. Reaching prospects
Businesses usually message their consumers through the emails, newsletters or social media. However, by doing these ways, greater business engagement can’t be achieved. Chatbots like Facebook or Yahoo Messenger are great platform for right prospective clients. If consumers are continuously active on AI-based chatbots platforms, businesses are more likely to get the change to reach more potentials.
2. Deriving business intelligence
AI-based chatbots are more intelligent to learn the trends, decode the conversations with customers to identify their choices and interests, All these data inputs can be utilized to enhance the business processes and innovate the products/services your business offers.
3. Affordable price
Any Businesses require Helpdesk to provide support to their customers. Implementing such well-functioned AI-powered chatbots solutions will be much more cost-saving than forming the Helpdesk department. Since chatbots solutions are AI-powered, businesses can solve and address complex inquiries in two few minutes. Without caused by human errors.
4. Providing better support
Presently, consumers are adopting real-time messaging and other self-service channels instead of calling for support desk. AI-powered agents can interact with the prospects just like a human being, enable them to put questions about searched products/services and get them answered. AI-based agents never sleep and provide round-the-clock support, 24/7/365 that really help business to improvise customers experience.
5. Generating more leads
AI-based digital agents directly communicate with the leads, analyse their behaviour and identify, who are actually interested in the offered products/services. They enable businesses to find the potential leads and convert them. These can also integrate with CRM to maximize the ROI.
Nowadays, every business should implement these AI-driven agents to reduce the cost of business operations and workloads and to provide better support, etc.
Let us know if you need any help in market research, monitoring competitors, or adopting chatbot solutions, and we can develop an effective сhatbot strategy for your business.
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